In my previous post “Leading the way!” I wrote about how strategic “attractors” can help pull the customers through space by providing a sequence of stimuli throughout the experience. Today I want to look at how care needs to be given equally to the layout of the path.
We believe that a store layout is more favorable when it allows for a customer journey without repetition.
Creating a round trip experience will keep the attraction and interest levels up. As they move through a choreographed sequence of experiences they will not realize their way through the store, unless the way is experienced backwards, even for some parts. The repeated path is usually without value for the retailer as the customer will have the impression “to already have seen it” and likely expedite their way through that area without any interest or interaction with a product.
A good example to this theory…
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When iconic hair company Bumble and bumble came to us with the request to re-imagine their founding flagship salon in New York their focus was on including a strong retail element into their offering. It was clear that the retail space had to be at the front of the store so it could be seen and accessed directly from the street independently of the salon hours. What makes Bumble and bumble so exciting is their artistry and creativity. So we were looking for a way to let this energy transcend into the retail space and at the same time not hide the salon behind retail and away from the street view.
The answer was to separate the two entities by a semi open retail partition that would function simultaneously as a product display wall. See-through and “woven” together by an abstraction of hair texture, which then became the theme throughout…
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While searching for some inspiration for future photo shoots, I discovered fashion photographer, Corrie Bond. This UK-based photographer is widely known for her work for Marie Claire, In-Style and New York Times. Her work has an admirable feminine quality, and consistently conveys timeless beauty. Bond strategically manipulates natural light and dewy shadows to delicately graze her subject matter. Through her compositions and editing style, Bond’s photographs whisper a soft, vintage feeling. Her editorials are light, breathtaking and a visual treat. Take a peak at her stunning work below and visit her website to see more work.
Japanese architect Arata Isozaki and Italian architect Andrea Maffei collaborated on the creation of the New Town Library in Maranello, Italy. The modern library is largely made up of a reading room, the broad, curving windows of which offer clear views over a decorative pool and towards the ivy-laced walls that define the perimeter of the site. A trick of the gaze makes it appear as though the structure is floating on top of the shallow water around it.
Photographs of the site and structure were taken by Alessandra Chemollo.
If you are like most Americans, you feel better this year, but there is still a nagging doubt in the back of your mind, “is this as good as it gets?” True, the economy has picked up, spending is up, the recession is no more, but we are still feeling the pinch. How shall we shop for Christmas this year?
We did some digging to find out how much has changed and how much has stayed the same.
The following figures provide some context for the economic growth since before the recession until after, with per capita GDP not yet recovered to pre-2008 levels:
The gross domestic product increased from $13.3 trillion in 2007 to $15.1 trillion in 2012.
GAFO retail sales seem to be slowly recovering from the recession, and consumers are spending again. Consumer confidence is back up to about 73 percent of what it was in 2006…
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